Resources Library by ANA

Killing the golden goose

This paper explores the relationship between the research industry and its primary source of data the general public. Drawing on evidence from a variety of sources the paper suggests that to ensure that we obtain and continue to obtain high...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael Warren

September 1, 1998

Focusing knowledge on the issues

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Jean Mcdougall, Sue Gardiner

Company: KANTAR TNS Malaysia

September 1, 1998

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Jon Hulbert

August 1, 1998

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers

August 1, 1998

A new generation Of CAPI

Nowadays new equipment, new software with multi-media features and new data-input techniques are available for computer-aided personal interviews (CAPI): pen and voice recording. We call these small and light pen-pads with keyboards the CAPI...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Gerd Meier

Company: GfK

January 1, 1997

User acceptance of online-services

On the fast developing "Information Highway" market testing methods for the acceptance of Online Services will gain an increasing importance. While all services are using a graphic user interface (Windows) a real acceptance test can only be realized...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Anton Lohmann

Company: GfK

September 1, 1996

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Fatti

February 14, 1995

Quality through technology

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance. Traditional ideas of interviewer quality analysis are considered, and a new approach is proposed, which is...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Jon Hulbert

January 1, 1995

Changing data collection methods means different kind of data

Information technology has improved to such an extent that computer assistance is now possible for telephone interviews (CATI) as well as for personal interviews (CAPI). Data quality is increased by using the computer because sequential effects are...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Gerd Meier

Company: GfK

January 1, 1995